![]() Hiring a list cleaning service is only a viable option if you have a good record of subscriber permission, and your audience management methods and campaign content are in line with Mailchimp's best practices. Why do I need a clean email list Poor email hygiene has a direct impact on your email deliverability. Using an email validation service allows you to clean your list with an easy-to-use interface. You won't discover or solve ongoing audience issues, like abuse complaints, spam traps, or denylists (other providers may refer to it as "blacklists"), so it isn't an acceptable solution to other compliance or delivery issues. Scrubbing all of the unnecessary addresses is how you clean your email list and better your email list hygiene. They'll note which addresses are least likely to be delivered successfully, and expect you to remove those addresses yourself.Ĭleaning a list may solve an obvious problem, like stale addresses, but it can hide bigger issues with your audience collection and management procedures. Most list cleaning services do not remove invalid addresses for you. Mailchimp should never be used as a list cleaning service.Īlthough list cleaning services are often used in the email marketing community, we seldom recommend them. ![]() Instead, you can unsubscribe inactive subscribers in Mailchimp, or reconfirm your audience. We do not typically recommend list cleaning services because they cost money and aren't always helpful in solving problems related to audience health.When you sign up for Mailchimp, you agree to get permission from the contacts you plan to send email marketing to. ![]() In this article, you'll learn more about list cleaning services. By putting a proper email list cleaning protocol in place with an email checker, you can achieve greater deliverability and improve your email performance. Many online companies offer list cleaning services, but accuracy varies and is never 100%. Sending better email isn’t just about creating pretty templates and sending them off into the unknown, you need to know who you’re sending to in the first place. List cleaning is also known as email scrubbing, which is a process that scans your email marketing contacts for bad or invalid addresses. ![]()
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